Kia's all new VW Golf contender to be named "cee'd"

Well this comes to us a big surprise... A few weeks after Kia revealed the first photos of its all-new c-segment family car at the recent London Motor Show, they announced today that it will be called... "cee'd" (pronounced "seed"). Ring a bell ? Of course it does, as it takes the name given to its concept-car predecessor .

Anyways, the 2007 cee'd is set to make its world premiere in production-ready form at the Mondial de L'Automobile in Paris on 28 September hitting European showrooms by the end of the year.

Update: New interior pictures