Toyota Introduces New Prius Family with a Bizarre Commercial [Video]

Coinciding with the announcement on pricing for the new 2012 Prius Plug-in Hybrid that will launch next spring and the new Prius V minivan that is set to go on sale this October, Toyota has unleashed a new campaign to promote the growing family of Prius models.

The new TV spot is named "People Person" and it was created by advertising agency, Saatchi & Saatchi.

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Toyota to Build Hybrid Drivetrains Outside of Japan in Four Years

Toyota has chosen to focus most of its resources on its hybrid models, and more specifically on the Prius “family” and Lexus lineup, in order to recover from this year’s earthquake and the subsequent, and quite substantial, decrease in global sales due to parts shortages.

Until now, Toyota manufactured all components of hybrid drivetrains, such as battery packs, electric motors and inverters only at its Japanese plants. The recent disaster has shown the vulnerability of the decision to put all of your eggs in one basket.

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Pricing for all-new 2012 Toyota Prius V and Prius Plug-in hybrid vehicles

Toyota Motor announced manufacturer’s suggested retail prices (MSRP) here today at the annual Green Drive Expo for two new hybrid vehicles, the Prius v and Prius Plug-in.

Since 1997 to present day, the Prius has been the dominant leader in hybrid technology worldwide. In the U.S. alone, the Prius has sold more than one million units since 2000. The all new Prius v and Prius Plug-in are the two newest hybrid vehicles to help make up the Prius Family. A fourth new member, the city-friendly Prius c, will launch in 2012.

2012 Toyota Prius

Prius v
The first new member of the Prius Family, the Prius v, will meet the needs of growing families with active lifestyles while providing the same attributes traditionally found in the Prius DNA including Toyota’s Hybrid Synergy Drive. The Prius v will provide 58 percent more cargo space than the Prius Liftback, and at 34.3 cubic feet, it has more cargo room than 80 percent of the small SUVs on the road today. Despite the spaciousness of a family friendly midsize vehicle, the Prius v will deliver estimated EPA fuel economy ratings of 44 mpg city, 40 mpg highway and 42 mpg combined, the highest fuel efficiency of any crossover, SUV or wagon on the market.

The Prius v will have three configurations to help provide an easy ordering process, the value-driven Prius v Two, the well-equipped Three, and the premium level Five. All Prius v models come equipped with a wealth of standard comfort and convenience features including a new 6.1-inch Display Audio system with integrated backup camera, Bluetooth® and USB port, 16-inch alloy wheels with wheel covers, single-dial climate control, EV/ECO/Power modes, driver door Smart Key System, instrument panel with driver feedback displays, Toyota’s Star Safety System™ [which includes the Anti-lock Braking System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA), Enhanced Vehicle Stability Control (VSC), Traction Control (TRAC) and Smart Stop Technology], 60/40 split sliding and reclining rear seat, comfortable driver seating with power lumbar support and much more.

The Prius v Three adds standard Display Audio with Navigation and the Entune1™ multimedia system (includes SiriusXM™ Satellite Radio with 90-day trial subscription, HD Radio® with iTunes® Tagging and text-to-speech with programmed and customizable test responses).

In addition to standard features on the Prius v Two and Three, the Prius v Five adds standard SofTex-trimmed seats, heated front seats, three-door Smart Key, 17-inch alloy wheels, LED headlamps, fog lamps and more.

The base MSRP for the Prius v are $26,400 for the Prius v Two model, $27,165 for the Prius v Three, and $29,990 for the Prius v Five. The Prius v will arrive at Toyota dealerships in late October.

Prius Plug-in
The third member of the Prius Family, the first-ever Prius Plug-in Hybrid, combines the benefits of the third-generation Prius Liftback’s Hybrid Syndergy Drive with extended electric vehicle (EV) range, in a package that is priced more competitively than any plug-in hybrid or pure EV on the market. It will feature a new Lithium-ion battery, which supplements the superior fuel economy of the Prius with an extended electric-only driving range of up to 15 miles at a maximum speed of 62 mile-per-hour. By Toyota estimates, it will deliver an estimated 87 MPGe (miles per gallon equivalent) and when operating in hybrid mode will achieve an estimated 49 MPG3, providing drivers with great fuel economy without range anxiety. The Prius Plug-in also offers convenient charging times of only 2.5-3 hours using a standard 120V outlet or 1.5 hours using 240V.

The Prius Plug-in will share many of the same exterior and interior design elements as the 2012 Prius Liftback. Design features exclusive to the Plug-in include unique chrome grille and bumper trim, chrome door handles, unique 15-inch alloy wheels, blue-accented headlamps, a distinct tail lamp design, and a new Hybrid Synergy Drive Plug-in badge.

Prius Plug-in Hybrid will be available in two models, the Prius Plug-in and the Prius Plug-in Advanced. The Prius Plug-in Hybrid model comes equipped with an abundance of standard features including heated front seats, Remote Air Conditioning System (which can run either off the grid while the vehicle is plugged in or off the battery like the third-generation Prius Liftback), a charger timer, EV/ECO/POWER modes, three-door Smart Key, Display Audio with Navigation and Entune1 and an integrated backup camera, LED Daytime Running Lights, 15-inch 10-spoke alloy wheels, enhanced Multi-information Display and much more.


The Prius Plug-in Advanced model adds additional standard features including Premium HDD Navigation with Entune2 and JBL® GreenEdge™, Plug-in Hybrid Applications through a user’s smartphone (Charge Management, Remote Air Conditioning System, Charging Station Map, Vehicle Finder and Eco Dashboard), Head-up Display, Dynamic Radar Cruise Control, Pre-Collision System, LED headlamps with auto on/off feature and integrated fog lamps, SofTex-trimmed seating, an eight-way power adjustable driver’s seat, Safety Connect and more.

The base MSRP for the Prius Plug-in Hybrid is $32,000. The Prius Plug-in Hybrid Advanced will have an MSRP of $39,525. Both Prius Plug-in models are expected to qualify for a federal tax credit of approximately $2,5004.

The Prius Plug-in Hybrid will be on sale in 14 launch states beginning this October through Toyota’s Online Order System at www.toyota.com. Vehicle deliveries begin in Spring 2012. The launch states include California, Oregon, Washington, Arizona, Maine, Massachusetts, Vermont, New Hampshire, Rhode Island, Connecticut, New York, New Jersey, Maryland, and Virginia. A national rollout is planned for 2013.

The MSRP for the 2012 Prius v and Prius Plug-in does not include the delivery, processing and handling (DPH) fee of $760. The DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.

Leviton Level 2 (240V) Home Charging Stations
Leviton, an approved provider of Level 2 (240V) home charging stations, has developed a residential program exclusively tailored for Prius Plug-in customers. The program will include the following:

- A one-stop solution for home charging stations, installation services for 120V and 240V applications, and dedicated support for Toyota customers;
- Level 2 (240V) 16-amp and 30-amp home charging stations designed exclusively for the Prius Plug-in (UL-certified, compact design, easy-to-use, and made in the U.S.A.);
- Industry-leading pricing for Level 2 (240V) with basic packages starting as low as $999;
- Toyota-dedicated e-commerce web portal (leviton.com/Toyota) with product information, order tracking, and other features.

Prius Plug-in customers will be able to take advantage of Leviton’s special pricing beginning in early October.



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Toyota introduces the new 2012 Toyota Prius

The Toyota Prius, the best-selling hybrid vehicle in America and the world, offers advanced new infotainment systems for 2012, including the Entune suite of connectivity features. A new PLUS Performance accessory appearance and handling package introduced in late 2011 continues for 2012.

The Toyota Prius continues to lead the market for hybrid automobiles that it started 15 years ago. With its 50-MPG fuel economy rating, Prius is the most fuel-efficient gas-powered passenger car available in the U.S. today. Prius offers its stellar fuel economy in a versatile five-passenger package that is recognized as a midsize car by the EPA. Since 2000, Toyota has sold over one million Prius models in the U.S.

2012 Toyota Prius

The third-generation Prius, which was all-new for the 2010 model year, gains updated headlamps and tail lamps, plus a new front fascia and bumper for 2012. The Prius Two gains new 15-inch wheel covers for 2012 and standard LED Daytime Running Lights (DRL). The Prius Three adds a standard three-door Smart Key entry system, and the Prius Four features standard auto on/off headlamps. The Prius Four also provides enhanced comfort with new SofTex-trimmed seats and an eight-way power adjustable driver’s seat.

There’s big news for the 2012 Prius in the audio/infotainment area, with new standard systems for Prius Two, Three and Four models. The Prius Two, features a new Display Audio touch-screen system with a 6.1-inch screen. The AM/FM CD player unit offers MP3/WMA playback capability with six speakers, a USB port for iPod® connectivity, auxiliary input jack, Bluetooth® hands-free phone capability and audio streaming. The display also provides vehicle information and allows the driver to customize vehicle settings.

The Prius Three adds navigation and Entune, plus an integrated backup camera display, SiriusXM Satellite Radio capability, HD Radio™ with iTunes® Tagging, advanced voice recognition and text-to-speech with programmed and customizable text responses. The Toyota Entune system is a collection of popular mobile applications and data services, with three years of complimentary access. Once a smart phone is connected to the vehicle using Bluetooth wireless technology or a USB cable, Entune’s features are operated using the vehicle’s controls or, for some services, by voice recognition. Entune offers mobile apps for Bing™, iHeartRadio, MovieTickets.com, OpenTable®, and Pandora®. Entune data services include a fuel price guide, sports scores, stocks, traffic and weather.

For 2012, the Prius Four includes that system plus eight JBL® GreenEdge™ speakers and an eight-channel JBL amplifier. GreenEdge technology significantly reduces electric draw on the vehicle, which can help enhance fuel economy. When the Deluxe Solar Roof Package is ordered for the Prius Four, that system is further upgraded with a Head-up Display and Premium HDD Navigation System, which uses an exclusive seven-inch touch-screen with split-screen capability.

The Solar Roof Packages continue to offer the world’s first sliding glass moonroof packaged with solar panels, located over the rear seating area, that power a ventilation system. The solar powered ventilation system helps reduce the interior air temperature when parked directly in the sun. Cool-down time is shorter when the driver returns to the vehicle, thus reducing the use of air conditioning. The available remote air conditioning system was the first in the world to function on battery-power alone, and it allows remote operation so the driver can cool the interior temperature for comfort before getting into the car.

The top-of-line Prius Five model’s Advanced Technology Package for 2012 includes the Premium HDD Navigation System, plus the Head-up Display, Dynamic Radar Cruise Control, Pre-Collision System and Lane Keep Assist. The Pre-Collision System retracts the front seatbelts and applies the brakes in certain conditions when it determines that a crash is unavoidable. Lane Keep Assist can help the driver stay within the lane.

The dealer-installed PLUS Performance accessory package gives the Prius a decidedly sporty demeanor, as well as sharper handling. The Toyota Racing Development (TRD) engineered package starts with a seven-piece aerodynamic ground effects kit that delivers an aggressive and lower-profile stance. The custom body kit was aerodynamically designed and engineered to reduce the vehicle’s coefficient of drag, maintaining its already great fuel efficiency.

Seventeen-inch forged alloy wheels reduce the upsprung weight. The wheels are fitted with low profile 215/45R17 tires and have a custom offset, which increases track width yet maintains the car’s low rolling resistance. Track-tuned lowering springs lower the vehicle 1.1 inches in the front and 1.3 inches in the rear to enhance steering response and improved cornering ability. A tuned rear sway bar helps reduce body lean for flatter cornering.


Eco-Icon
The Toyota Prius – now synonymous with “hybrid” – entered the market in 1997 as the world’s first mass-produced hybrid. The company’s exclusive Hybrid Synergy Drive System was introduced in 2004 on the second-generation Prius. The Prius helped boost public awareness for the automobile’s role in the environment, specifically putting a focus on improving fuel efficiency and reducing carbon emissions.

The current Prius extends its record of continuous improvement in fuel economy. The first-generation Prius was estimated at 41 EPA combined MPG, and the second-generation model achieved a 46 MPG EPA combined rating. Toyota increased fuel efficiency for the third-generation Prius to an EPA estimated 51 MPG in city driving, 48 MPG highway and a combined 50 MPG. Mileage is especially improved in cold-start conditions and at higher speeds.

Hybrid Synergy Drive
The Prius is built using processes that reduce emissions in every stage of the vehicle lifecycle, from production and driving, through to eventual disposal and dismantling years down the road.

A 1.8-liter Atkinson-cycle, four-cylinder engine produces 98 horsepower at 5,200 rpm. Together with its electric motor, the hybrid system generates a combined 134 net horsepower. Due to the unique way that Toyota’s Hybrid Synergy Drive combines the power of the gasoline engine and electric motor, the driver experiences a feeling of torque in the Prius that makes it feel even more powerful than the output numbers suggest.

Use of an electric water pump and an exhaust gas recirculation (EGR) system also contributes to the engine’s efficiency. The 1.8-liter Prius engine was the first Toyota powerplant that requires no accessory drive belts, helping enhance powertrain efficiency and also potentially reducing maintenance costs.

Prius has been an uncompromised “full” hybrid since its introduction. This means it can run on the gasoline engine alone, battery alone, or a combination of both. The Hybrid Synergy Drive was completely re-engineered for the third-generation Prius, with lighter, more efficient components.

The 2012 Prius offers four driving modes (“Normal,” “Power,” Eco” and “EV”). The EV Mode allows driving on battery power alone at low speeds for about a mile, if conditions permit. Power Mode increases sensitivity to throttle input for a sportier feel; Eco Mode helps drivers achieve the best mileage. A multi-information display panel that monitors fuel and energy consumption is standard. It provides feedback on the Prius’ efficiency using three different displays to help the driver adopt economical driving habits.

The 2012 Prius is certified as a Super Ultra Low Emission Vehicle (SULEV) and an Advanced Technology Partial Zero Emissions Vehicle (AT-PZEV) in California, as well as those states applying California emission standards. The AT-PZEV certification requires the SULEV exhaust standard linked with the ability to meet a zero-fuel-evaporative standard, a 150,000-mile durability demonstration, extended emissions system warranty, and technology deemed by the California Air Resources Board (CARB) to advance future fuel cell vehicles. In the rest of the country, Prius is certified as Tier 2, Bin 3.

Trend-Setting Design
The Prius’ design, by itself, has come to represent “hybrid” in the eyes of many. The 106.3-inch wheelbase helps to give the Prius a smooth ride and the interior room of a midsize sedan. Weight was saved through use of aluminum for the hood, rear hatch, front stabilizer bar and brake calipers and by using super high-tensile strength steel in the inner rocker panel, center pillar and roof reinforcement.

The third-generation Prius received more hours of wind tunnel testing than any other Toyota in history, resulting in one of the cleanest aerodynamic profiles of any mass-produced vehicle in the world. By focusing on the shape of the body, underfloor, wheelhouse liner and wheel face design, the designers reduced the coefficient of drag (Cd) value to 0.25, one of the lowest for any production car.

LEDs (light emitting diodes), optional in low beam headlamps and standard in DRLs, tail and stop lamps, help reduce the vehicle’s power consumption. An exhaust heat recirculation system reduces heat waste by warming engine coolant during cold startup, for improved performance. It also heats up the passenger cabin more efficiently.

Interior Design
Viewed from the cockpit, the center cluster smoothly flows from the instrument panel to the console. Simple, fin-type air vents and judicious use of silver accents add a finished, technical feel. A space-saving contoured front-seat design maximizes rear seat legroom.

The available Touch Tracer Display features touch sensors on the steering wheel switches that are designed to reduce driver eye movement for better concentration on the road. When the driver touches the audio or trip switch located on the steering wheel, a duplicate image is displayed on the instrument panel, directly in front of the driver. Touch Tracer was the first display system in the world to allow steering wheel controls to display in the instrument panel.

In pursuit of new technologies for sustainable mobility, Toyota uses plant-derived, carbon-neutral plastics in the third-generation Prius. Known as “ecological plastic,” the new material is used in the seat cushion foam, cowl side trim, inner and outer scuff plates, and deck trim cover. Ecological plastic emits less CO2 during the production process than conventional plastic; it also helps reduce petroleum use.

Safety
The new Prius was designed to comply with class-top level collision safety performance in each global sales region, and to accommodate increasingly strict safety requirements in the future. In addition to a driver and front passenger Advanced Airbag System, front and rear side curtain airbags, driver and passenger front seat-mounted side airbags and driver’s knee airbag are standard equipment.

Active headrests are used in both front seats to help reduce the possibility of whiplash injury in a rear collision. An Anti-lock Brake System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA), Traction Control (TRAC), enhanced Vehicle Stability Control (VSC) and the Smart Stop Technology brake-override system make up Toyota’s standard Star Safety System™. A Dynamic Radar Cruise Control system, using advanced millimeter wave radar, is an available option. Also available is Safety Connect, which includes automatic collision notification, stolen vehicle locator, emergency assistance button (SOS) and roadside assistance (1-year trial subscription included).

Warranty
Toyota’s 36-month/36,000 mile basic new-vehicle warranty applies to all components other than normal wear and maintenance items. Additional 60-month warranties cover the powertrain for 60,000 miles and against corrosion with no mileage limitation. The hybrid-related components, including the HV battery, battery control module, hybrid control module and inverter with converter, are covered for eight years/100,000 miles. In applicable states hybrid-related component coverage is 15 years/150,000 miles with the exception of the hybrid battery, which is warranted for 10 years/150,000 miles. The Prius will also come standard with Toyota Care, a complimentary plan covering normal factory-scheduled maintenance and 24-hour roadside assistance for two years or 25,000 miles, whichever comes first.

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Toyota Introduces 2012 Prius Plug-in Hybrid

Toyota, the world leader in hybrid passenger cars and SUVs, introduced the Prius Plug-in Hybrid at the annual Green Drive Expo here today, as the newest member of the Prius Family.

Joining the popular third-generation Prius Liftback and the new Prius v, the new Prius Plug-in combines the benefits of the standard Prius model’s hybrid vehicle operation with extended electric vehicle (EV) driving and more affordable pricing than pure electric or range-extender type vehicles. The 2012 Prius Plug-in Hybrid, which offers seating for five, is expected to achieve a manufacturer-estimated 87 MPGe (miles per gallon equivalent) in combined driving and 49 MPG in hybrid mode.

2012 Toyota Prius

Toyota has sold more than one million Prius models in the United States since the first-generation model was introduced for model-year 2001. The recent introduction of the larger Prius v and now the Prius Plug-in Hybrid brings this eco-focused model range to four distinct vehicles, including the Prius c, which will debut in 2012.

The 2012 Toyota Prius Plug-in Hybrid will allow true EV operation and performance for up to 15 miles at speeds up to 62 mph, along with quick home charging using a standard AC outlet and 15-amp dedicated circuit. Operating in EV mode, the Prius Plug-in Hybrid provides the quick, smooth quiet driving of a pure electric vehicle. The Prius Plug-in Hybrid offers the same five-passenger seating and luggage space as the standard Prius model.

The 2012 Prius Plug-in Hybrid retains the Hybrid Synergy Drive of the standard Prius model and will seamlessly switch into hybrid operation at a pre-determined state of battery charge. A newly developed 4.4 kWh lithium-ion (Li-ion) battery pack replaces the standard Prius model’s nickel metal hydride (NiMH) battery and fits under the rear cargo floor, and the vehicle adds an easy-to-use external charging cable.

A full charge using an external AC outlet takes approximately 2.5 to 3.0 hours using a 120v household outlet or 1.5 hours using a 240v outlet. The included 120v charging cable connects to the charging port inlet located on the right-rear fender.

In addition to offering Entune™, Toyota’s new multimedia system, available smartphone applications developed for the Prius Plug-in Hybrid include Charge Management, Remote Air Conditioning System, Charging Station Map, Vehicle Finder and Eco Dashboard.

Introduction of the 2012 Prius Plug-in Hybrid follows an extensive test-fleet program involving 125 early prototypes in the United States. Toyota applied experience from that test phase, along with input from participants, to finalize engineering and improve features for the production model.

Performance and Economy
Even with the addition of the new onboard battery charging system and larger 176-lb. Li-ion battery pack, the 2012 Prius Plug-in Hybrid weighs just 123 lbs. more than the standard Prius Liftback, thanks to weight-savings techniques applied elsewhere. As a result, driving performance for the 2012 Prius Plug-in Hybrid will be similar to the standard Prius.

Running in EV mode, the system switches to full hybrid mode under full acceleration, which splits engine power between the drive wheels and the generator, keeping the battery charged – just as in the standard Prius model.

Even when not running in the driver-selectable EV mode, the Prius Plug-in Hybrid will rely more on its electric-only capability in situations where it is more efficient than running the gasoline engine, especially in urban and suburban driving and during shorter trips when drivers will enjoy the smoothness and quiet of EV operation. The overall fuel economy rating for the Prius Plug-in Hybrid increases to a manufacturer-expected 87 MPGe, with the car achieving an estimated 49 MPG when operating in hybrid mode. Drivers who use the vehicle for frequent short trips and local driving will realize the biggest reduction in gasoline usage.

EV and Hybrid Operation
The Prius Plug-in operates much the same way as the standard Prius model while offering extended EV range and plug-in charging. Current Prius owners will feel instantly familiar with the new model while enjoying more benefits of EV driving.

The Plug-in Hybrid system consists of a large-capacity Li-ion battery and an external battery-charging port connected to the standard Prius Hybrid Synergy Drive system.

Toyota developed the new compact, lightweight, high-output battery specifically for the Prius Plug-in Hybrid. The 4.4 kWh battery pack includes a battery charger located under battery that features an internal cooling fan. The hybrid system’s inverter and has been optimized for the new, higher-capacity battery. In addition, the hybrid cooling system uses a larger heat exchanger and higher-capacity fan motor.

As in the standard Prius Hybrid model, the Prius Plug-in Hybrid shuts down the gasoline engine at a stop and accelerates away with the hybrid battery providing electricity to the front motor; the Prius Plug-in Hybrid can rely on battery power alone for longer distances and higher speeds than the standard Prius. It features a new battery state-of-charge gauge, and a standard multi-information display panel monitors fuel and energy consumption to help encourage economical driving habits.

New multi-information display additions have been included in the Prius Plug-in. A new EV Drive Ratio display records the ratio of driving distance covered by EV power, and the Hybrid System Indicator shows possible EV driving range when in EV mode. An Eco Savings Record screen, new to both the 2012 updated Prius and the Prius Plug-in, allows drivers to measure their savings over a customizable pre-set comparison vehicle. The pre-set areas include fuel cost for a gallon of gas and miles-per-gallon average.

Charging the Prius Plug-in Hybrid
The external charging system is designed to be easy and safe to use. Approximately 24 feet in length, the battery charger cable weighs just 3.75 lbs. and conveniently fits its own compartment in the trunk area.

The port is located behind a spring-loaded push-open door on the right-rear fender. A full charge using an external AC outlet takes approximately 2.5-3.0 hours using a 120V household outlet with a dedicated 15-amp circuit, or 1.5 hours using a 240V outlet. The charge port provides LED (Light Emitting Diode) illumination for convenient nighttime charging. A timer allows charging to take place during off-peak hours and can be set for both start and end times.

In the event of a malfunction, the CCID (Charging Circuit Interrupter Device) in the cable will stop the flow of electricity for safety, and the indicator lamp will flash. There is also a self-test button, similar to that used on household kitchen and bathroom electrical outlets. A special rubber stopper prevents the charging port door from snapping shut when closing.


Leviton Level 2 (240V) Home Charging Stations
Leviton, an approved provider of Level 2 (240V) home charging stations, has developed a residential program exclusively tailored for Prius Plug-in customers. The program will include a one-stop solution for home charging stations, installation services for 120V and 240V applications, and dedicated support for Toyota customers. The program will also offer Level 2 (240V) 16-amp and 30-amp home charging stations designed exclusively for the Prius Plug-in (UL-certified, compact design, easy-to-use, and made in the U.S.A.), industry-leading pricing for Level 2 (240V) with basic packages and a Toyota-dedicated e-commerce web portal (leviton.com/Toyota) with product information, order tracking, and other features. Prius Plug-in customers will be able take advantage of Leviton’s special pricing starting early October.

Packaging and Weight Optimization
A key goal for development of the Prius Plug-in was to deliver the optimal balance of performance, range, economy, packaging and affordable price. The new model delivers extended EV range without sacrificing roominess for passengers or for luggage.

The compact high-output Li-ion battery pack is installed under the rear luggage area. Width, height and length of the luggage space remain the same as the Liftback. There is no reduction in rear seat passenger room from the standard Prius model, with seating for three and 36.0 inches of legroom that is on par with midsize sedans.

Significantly, the biggest change in packaging from the Prius Plug-in Hybrid test-fleet model is the smaller, more efficient battery pack in the production model. The new battery pack is approximately one-half the weight of the demonstration-phase vehicle, yet provides about 15-percent more range.

The 2012 Toyota Prius Plug-in has a weight of 3,165 lbs. versus 3,042 lbs. for the Prius Liftback and 3,373 lbs. for the Plug-in test-fleet model. Suspension tuning has been altered in accordance with the change in weight distribution from the standard Prius model.

The Prius Plug-in reduced vehicle weight in other areas as well. In place of a spare tire, the Prius Plug-in carries a tire-sealing kit and inflator. The trunk floor panel features a reinforced honeycomb design and is about half the weight of the standard model’s floor panel, while the charging cable stores in a compartment at the rear edge of the trunk floor.

As on the standard Prius model, weight was saved through use of aluminum in the hood, rear hatch, front stabilizer bar and brake calipers and by using super high-tensile strength steel in the inner rocker panel, center pillar and roof reinforcement.

All Prius models are built using processes that reduce emissions in every stage of the vehicle lifecycle, from production and driving, through eventual disposal and dismantling years down the road. Toyota uses plant-derived, carbon-neutral plastics in Prius models. Known as “ecological plastic,” the material is used in the seat cushion foam, cowl side trim, inner and outer scuff plates, and deck trim cover. Ecological plastic emits less CO2 during the production process than conventional plastic, and it also helps reduce petroleum use.

Exclusive Trim Levels
Externally, the Prius Plug-in inherits the standard model’s exceptionally low coefficient of drag at 0.25 Cd. The current Prius had received more wind tunnel hours of testing than any other Toyota in history, resulting in one of the cleanest aerodynamic profiles of any mass-produced vehicle in the world.

The 2012 Prius Plug-in is distinguished from the standard Prius model by exclusive exterior trim, including chrome-like finish for the door handles, front grille, rear license plate garnish and the battery charging door. Unique badges, blue-accent headlamps and LED taillight clusters also identify the new model. It is available in five exterior colors, including the new Clearwater Blue.

The new Prius Plug-in will be offered in two trim levels, standard and Advanced. The standard trim level provides all of the features of the Prius Two Liftback grade, plus some features from the upscale Prius Three and Prius Four grades. The Prius Plug-in Hybrid also makes standard a new touch-screen Display Audio and navigation system with rear backup camera and Toyota’s new Entune™ multimedia services.

The Prius Plug-in comes standard with unique wheels, LED Daytime Running Lights, new driver-feedback screens, heated front seats, Smart Key System on three doors with push-button start and remote illuminated entry, and the Touch Tracer Display. The latter features touch sensors on the steering wheel switches that are designed to reduce driver eye movement for better concentration on the road. When the driver touches the audio or info switch located on the steering wheel, a duplicate image is displayed on the instrument panel, directly in front of the driver.

The Advanced trim level adds Head-Up Display, LED headlamps, SofTex interior seat trim, eight-way adjustable power driver seat, a JBL® premium audio and HDD navigation system and exclusive Entune Plug-in Hybrid Applications for smartphones. Additional safety features in the Advanced level include the Pre-Collision System with Dynamic Radar Cruise Control and Safety Connect system. The latter can access a call center with a live operator who can dispatch police and emergency vehicles. The system combines automatic collision notification and a stolen vehicle locator feature, which can track the location of the stolen vehicle via GPS and help guide police to recover it.

Hybrid Synergy Drive
The Hybrid Synergy Drive system in the Prius Plug-in Hybrid is essentially the same as in the current third-generation Prius and new Prius v models. The system uses two high-output electric motors, one 60kw (80 hp) unit that mainly works to power the compact, lightweight transaxle, and another smaller motor that works as the electric power source for battery regeneration and as a starter for the gas engine. Maximum motor-drive voltage is 650 volts DC.

Hybrid Synergy Drive is a series-parallel hybrid system that can provide power either from the engine alone, or the electric motor/generator alone, or any mix of both. A hybrid control computer manages the system so that optimum power is delivered according to driver demand. A start/stop system and regenerative braking also help to conserve fuel, the latter recharging the battery upon deceleration.

Hybrid Synergy Drive is built around a specially adapted, efficient 98-horsepower 1.8-liter four-cylinder engine that runs on the Atkinson cycle and contributes to a maximum 134 total system horsepower. Key components include an electric water pump that requires no belts, and an Exhaust Gas Recirculation (EGR) system that helps warm the engine quickly, reducing fuel consumption when the engine is cold.

The compact and lightweight gasoline engine produces low noise and vibration. Sophisticated valve control, injector design, and other technologies help reduce emissions to allow the Prius Plug-in to qualify for an enhanced ATPZEV emissions rating. A new low-pressure fuel-vapor containment tank system releases pressure in the tank for the engine to consume the generated vapor.

Remote Climate Control Operation for Comfort and Conservation
The Prius Plug-in features a standard automatic climate control system. The remote air conditioning feature can be activated by the key fob while the vehicle is being charged to cool the interior. This feature can help enhance fuel consumption by using the external AC power source to provide comfortable cabin temperature before entering the car. As in the standard Prius, an ECO switch operates to prioritize fuel economy when the air conditioning is running. On the Advanced model a Smartphone can be used to start cooling the cabin.

For quick interior heating in cold climates, the Prius Plug-in Hybrid features standard two-position front seat heaters and a supplementary electric heater.

Safety
Like all Toyota models, the Prius Plug-in Hybrid will feature as standard Toyota’s Star Safety System™, which includes Enhanced Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Braking System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist, and the Smart Stop Technology brake-override system. An available Pre-Collision System (PCS), paired with Dynamic Radar Cruise Control, retracts seatbelts and applies the brakes in certain conditions when a frontal crash is determined to be unavoidable. The Prius Plug-in will also come standard with seven airbags. Also available is Safety Connect, which includes automatic collision notification, stolen vehicle locator, emergency assistance button (SOS) and roadside assistance (three-year complimentary subscription included).

Entune Multimedia System
The 2012 Prius Plug-in is among a number of Toyota models that offer the new Entune multimedia system. This innovative new system leverages mobile smartphones to provide a richer in-vehicle experience with fully integrated access to navigation, entertainment and information services.

Toyota Entune debuts the first-ever support for engaging mobile apps, such as Bing™, OpenTable®, and MovieTickets.com, along with accessing useful travel-related services, such as live weather, traffic, fuel information (location and price), stocks, and sports. Toyota Entune brings the largest selection of music options available to a vehicle, including iHeartRadio’s 750+ stations, and the Pandora® personalized music service.

Access to Entune services (and Plug-in Hybrid Applications in the Advanced trim level) is complimentary for three years. The audio systems combined with Entune feature a best-in-class, advanced conversational voice recognition system that helps the driver to stay focused on the road by eliminating the need to memorize thousands of voice commands. The system will also allow for audio read-back and replay capabilities for text messages, with the ability to respond by pre-set quick-reply messages such as: “I’m driving and will reply later.”

Peace of Mind Warranty Protection
Toyota’s 36-month/36,000 mile basic new-vehicle warranty applies to all components other than normal wear and maintenance items. Additional 60-month warranties cover the powertrain for 60,000 miles and against corrosion with no mileage limitation. The hybrid-related components, including the HV battery, battery control module, hybrid control module and inverter with converter, and the battery-charging system and cable/connector, are covered for eight years/100,000 miles (10 years/150,000 miles for CARB states).

The Prius Plug-in Hybrid will also come standard with Toyota Care, a complimentary plan covering normal factory-scheduled maintenance and 24-hour roadside assistance for three years or 25,000 miles, whichever comes first.

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Toyota Prices New 2012 Prius Plug-in from $32,760 and Prius V Minivan from $27,160

Toyota has released the full rundown on the pricing of the upcoming 2012 Prius Plug-in Hybrid and the five-passenger Prius V minivan.

The first-ever Prius Plug-in Hybrid, which combines the firm’s Hybrid Synergy Drive with a small lithium-ion battery to extend the electric-only driving range, starts at $32,000 not including a $760 processing and handling (DPH) fee that raises the price to $32,760, while the better equipped Advance trim model will have an MSRP of $39,525 or $40,285 with DPH.

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Facelifted 2012 Toyota Prius Quietly Makes World Premiere in Frankfurt

We're wrapping up the first press day of the 64th International Auto Show in Frankfurt, but not before we bring you one final unveiling that flew under the radar for most of the event.

We're talking about the 2012 Toyota Prius facelift that made its world premiere in Germany today. The changes on Toyota's updated hybrid include minor tweaks to its exterior and interior design, and the introduction of a fresh assortment of multimedia systems.

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Toyota Focuses Recovery Efforts on Prius Hybrid Family

The March 11 earthquake that shook Japan to its core had many collateral damages, one of which was vehicle manufacturing. For example, more than 650 of Toyota’s suppliers suffered great damages and halted production, forcing the Japanese automaker to reconsider its strategy.

Two weeks later, its management had reached the conclusion that it should focus its worldwide resources mainly on one model line. “We were rapidly burning through cash, so in order to survive this we prioritized the cars our customers wanted most” explained head of production Atsushi Niimi.

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Britons Vote Ford Mustang as the World’s Manliest Car

Bluebeards Revenge is a UK brand of shaving cream and post-shave balm scientifically proven by Science™ [sic…] to reduce beard growth- or so it says on their webpage. The brand recently conducted an email poll of 1,835 Britons, asking them to rate the world’s “manliest” and “least manly” cars.

The results are in, and –drumbeat please- the winner is the Ford Mustang that was found to be the “manliest car on the planet” with a net total of 21% of the vote.

Runners up were the Aston Martin DB7 (15%), Range Rover (13%), Dodge Viper (11%) and Hummer H1 (10%). On the opposite end of the spectrum – the world’s “least manly” cars – were the Volkswagen Beetle (31%), Mazda Miata / MX-5 (20%), Ford Ka (11%), Toyota Prius (9%) and Nissan Cube (8%).

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Toyota Prius, Come to Europe at the Frankfurt Motor Show 2011

This model provides extra space for seven passengers with three rows of seats, but the efficiency and environmentally friendly as its main focus remains.
Pinch design of the regular version but has a larger dimension. Prius + shows extra 155 mm longer. Hybrid MPV is also higher 30 mm. Extended wheelbase 80 mm to get a more spacious cabin.
This third-generation Prius gives an option for the rider, choose economical or not. Besides pure EV that could enable a zero emission levels.

Seven-passenger Prius is just beginning diniagakan predicted for the European market at the beginning of the year other than the Prius depan.Nama Prius v + is a global mendebut at the Detroit Motor Show 2011 last.

2012 Prius Plug-in Hybrid with up to 107MPG Frankfurt Motor Show

The final production version of Toyota's long anticipated Prius Plug-in Hybrid Electric Vehicle –or PHEV for short- will make its first public appearance at the upcoming Frankfurt Motor Show on the 15th of September.

The Japanese automaker has been field-testing the Prius PHEV for quite some time now, but starting from next Spring, it will go on sale in Europe as well as other markets including select dealerships in the U.S. with a nationwide launch to follow in 2013.

The addition of a compact lithium-ion battery with plug-in capability increases both the efficiency as well as the car's all-electric driving range to around 13 miles or 21 km at speeds of up to 62mph (100km/h). Once the battery is depleted the PHEV reverts to its hybrid mode and operates as a regular Prius.

According to the automaker, the Prius Plug-in Hybrid vehicle can be fully charged in approximately three hours from a standard 110-volt electrical outlet, and in 90 minutes with a 220-volt connection.

Toyota said that based on the European homologation cycle, the Prius PHEV returns up to 128.4mpg UK (equal to 106.9mpg US and 2.2lt/100km) with corresponding CO2 emissions of 49 g/km, almost half the standard model.

"While some debate the relative merits of electric cars, the new Prius Plug-in Hybrid offers drivers the best of both worlds; extended EV driving range for shorter journeys in towns and cities, while the efficient hybrid petrol engine gives the car uncompromised long range capability and the very low fuel consumption of the standard Prius," Toyota said in a statement.

In Europe, the new Prius Plug-in will join an expanded Toyota hybrid range consisting of the Prius, the British-built Auris hybrid, the new, seven-seat Prius+ and the soon-to-be-released Yaris hybrid.

Toyota Prius plug-in hybrid: the cleanest, most technically advanced prius yet

Toyota will debut the production version of the Prius Plug-in Hybrid Electric Vehicle (PHEV) at the Frankfurt Motor Show on 15th September.



The new Prius Plug-in Hybrid features a new, more compact lithium-ion battery which has been developed to meet Toyota’s rigorous standards for reliability. The new battery offers extended EV (electric power only) range, enabling the Prius PHEV to achieve the remarkable fuel efficiency of 128.4mpg* and to lower CO2 emissions to 49 g/km*, almost half the standard Prius.







While some debate the relative merits of electric cars, the new Prius Plug-in Hybrid offers drivers the best of both worlds; extended EV driving range for shorter journeys in towns and cities, while the efficient hybrid petrol engine gives the car uncompromised long range capability and the very low fuel consumption of the standard Prius.



The Prius Plug-in Hybrid represents the latest development of Toyota’s Hybrid Synergy Drive (HSD) system. This trusted and reliable full hybrid technology has a track record earned through worldwide sales of over two million cars and billions of miles of driving.



The new Prius Plug-in becomes the flagship of the Prius range, a showcase for new technologies and further advances in hybrid technology. In 2012 it will join an expanded Toyota hybrid range consisting of the Prius, the British-built Auris hybrid, the new, seven-seat Prius+ and the new Yaris hybrid, demonstrating Toyota’s commitment to introduce Hybrid Synergy Drive technology to the wider market.



*Target figure based on European homologation cycle – under homologation



| Toyota

Toyota Prius Radical 2015 Photos

As part of last year’s Toyota Design Internship, industrial designer Eric Leong produced this interesting take on the fourth-generation Toyota Prius for the year 2015.

By acknowledging that wind resistance is one of the key factors in improving vehicle economy, Leong’s Prius III hybrid is extremely slippery. Described by the designer as moving, “through [the wind], not into it”, this design study channels air over its surface through a series of vanes.

And there are some nice little design touches as well such as the wraparound glasshouse, one-piece windscreen and roof and the transparent wing mirror arms / turn indicators.

There’s something about this design study; it reminds me of ItalDesign’s concepts of the 1980s and 1990s. You can check out our gallery of images below or leave a comment if you wish.

By Tristan Hankins

Source: Eric Leong

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Google's test cars have so far covered over 140,000 miles (225,300 km) in all types of driving conditions without a single fault

Google Scientist Says its Driverless Cars Could Save a Million Lives each Year

Sebastian Thrun, leader of Google's driverless car project, talked about the technology of self-driven cars at TED Talks, claiming it could save one million lives each year if it would replace human driving.

Google's test cars have so far covered over 140,000 miles (225,300 km) in all types of driving conditions without a single fault. “People didn't even notice” Google's cars were not driven by humans, said Thrun, who lost his best friend to a car accident when he was 18. The Stanford professor of computer science said that moment made him decide dedicating his life to saving one million people every year.

Apart from saving human lives, Thrun claims the technology could also lead to a more efficient and more rapid transport, with narrower lanes and syncronised traffic bringing an end to jams and fuel wasting. He hopes future generations “will look back at us and say how ridiculous it was that humans were driving cars.”

Scroll down to watch Google's driver-less cars (Toyota Prius) in action and let us know if you look forward to a future when you will be driven by your cars, not the other way round.

By Dan Mihalascu

Source: Youtube / Tedtalks via Worldcarfans

VIDEO

Toyota Debuts Prius PLUS Performance Package from TRD with Aero and Suspension Mods

The annual SEMA aftermarket show in Las Vegas will see Toyota launching an all-new sporty package for its Prius hybrid, which will be available in limited production beginning in April 2011.
Developed by Toyota Racing Development (TRD), the Performance Package doesn't justify its name with changes under the hood, relying instead on a sporty outfit and a sports tuned suspension plus beefier tire and alloy wheel combos for improved handling.
The aerodynamic kit comprises of seven pieces including a uniquely styled rear diffuser, front and rear bumper spoilers and side skirts. According to Toyota, the aero add-ons don't affect the hybrid car's 0.25 coefficient of drag.
The Prius PLUS also gets race-inspired 17-inch forged wheels that are fitted with low profile 215/45R17 tires and have a custom offset, which is said to increase track width while keeping the standard model's rolling resistance.
To improve handling, TRD installed sports-tuned lowering springs, which Toyota claims "provide a lower center of gravity, enhancing the vehicles on-road performance through quicker turn-in, enhanced steering response and improved cornering ability." In addition, the Prius Plus gains a rear sway bar to reduce body roll "for flatter, more stable cornering and maneuverability."
Completing the package are a set of unique floormats with a "PLUS" logo and a "PLUS" exterior badge.
According to the Japanese automaker, TRD is developing similar packages under the "PLUS" brand for other hybrid models in Toyota's lineup.

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