Tesla Losses Soar to $154.3 million in 2010, Despite Gains in Revenue

Tesla Motors has just released a preliminary, unaudited financial report concerning the year than ended on Dec. 31, 2010. The company reported losses of US$51.4 million in Q4 2010 and US$154.3 million for 2010, which was almost triple the US$55.74 million loss for the year ending Dec. 31, 2009.

The EV automaker's revenue, however, rose approximately 5 percent in 2010 to $116.7 million. Revenues for the fourth quarter of 2010 were US$36.3 million, a 16% increase from the US$31.2 million reported in the prior quarter. Tesla added that gross margin improved to 26% for the full year 2010, up from 9% for 2009.

The company 's future plans include the launch of the Model S, which is scheduled to go on sale in the middle of next year. Scroll down to read Tesla CEO Elon Musk's statement.

“We are very pleased to report continued revenue growth, improving margins and a steady progression in our Roadster and powertrain activities,” said Elon Musk, CEO of Tesla Motors. “Our powertrain team delivered solid results, with an increase in orders and record deliveries of battery packs and chargers for the Daimler Smart fortwo electric drive, the completion of our development program for the Daimler A-Class, and the commencement of the phase 1 development program for the Toyota RAV4 EV.”

“The highlight of the quarter was our on-time completion of the first drivable Model S alpha,” continued Musk. “The quality and level of refinement of the alpha demonstrates the superb job of our design, vehicle engineering and powertrain teams. They have embraced the opportunity to build an EV from the ground up and have produced a vehicle which shows great potential to deliver superior aerodynamics, stability and handling, crash safety, performance and range. We believe the Model S is well on its way toward becoming the vehicle of choice for 2012.”

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Brabus Plugs into the Tesla Roadster with New Sport Green Package

In an effort to provide added value to its customers, Brabus’ Zero Emission division joined forces with German electricity company RWE and created the Green Package for the Tesla Roadster. Along with a host of exterior and interior upgrades, the 'green' package includes a quick charging station for the owner’s garage and 30,000 kilometers (18,641 miles) worth of electric power from RWE. And there’s more; with every purchase, buyers also receive a one-year pass for free use of all public RWE charging stations.

Compared to your standard household power outlet, the quick charging station gets the job done three times faster. That means the Tesla Roadster can be fully charged in less than six hours for an operating range of some 350 km (220 miles).

Being that Brabus is a tuning firm, the company also spiced up the EV. Starting with the exterior, the Germans added a carbon fiber lip to the front bumper and incorporated LED daytime running lights into the front grille. At the rear we can find a discrete carbon fiber wing and diffuser.

The body can be painted in any color while the car rides on 18-inch front and 19-inch rear Monoblock S alloys, shod in 215/35 front and 255/30 rear tires. The alloys are finished in black and have a subtle outline matched to the exterior color.

As with its previous Tesla offerings, Brabus adds a sound generator, which replicates the grunt “of a typical V8, a racecar or two futuristic soundscapes”, according to the company.

The interior can be specified in a combination of perforated leather and Alcantara, but other options are also available, such as scuff plates with illuminated Brabus logos and even a leather-covered floor.

By Csaba Daradics

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