The decision played an important role in Toyota's successful attempt to reduce the new 2012 Camry’s price by 2% compared to its predecessor.
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The new TV spot is named "People Person" and it was created by advertising agency, Saatchi & Saatchi.
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However, bread-and-butter models are not the only vehicles the Japanese automaker has in store for us. According to CAR Magazine, Lexus will launch a Tokyo Motor Show Edition of its LFA supercar at its home motor show in autumn.
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Until now, Toyota manufactured all components of hybrid drivetrains, such as battery packs, electric motors and inverters only at its Japanese plants. The recent disaster has shown the vulnerability of the decision to put all of your eggs in one basket.
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The first-ever Prius Plug-in Hybrid, which combines the firm’s Hybrid Synergy Drive with a small lithium-ion battery to extend the electric-only driving range, starts at $32,000 not including a $760 processing and handling (DPH) fee that raises the price to $32,760, while the better equipped Advance trim model will have an MSRP of $39,525 or $40,285 with DPH.
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More than three years after Toyota and Subaru announced plans to co-develop a rear-wheel drive coupe, and almost two years after Toyota first showed a concept of the FT-86, the Japanese company is still displaying prototypes of its long-awaited sports car.
While overall dimensions remain the same as the previous model, the mid-size sedan and the estate (Tourer) version benefit from a fresh face with a redesigned grille that has a chrome upper “lip” and new, narrower headlights that incorporate daytime running lights. At the rear, both body styles gain redesigned tail lamps.
We're talking about the 2012 Toyota Prius facelift that made its world premiere in Germany today. The changes on Toyota's updated hybrid include minor tweaks to its exterior and interior design, and the introduction of a fresh assortment of multimedia systems.
Two weeks later, its management had reached the conclusion that it should focus its worldwide resources mainly on one model line. “We were rapidly burning through cash, so in order to survive this we prioritized the cars our customers wanted most” explained head of production Atsushi Niimi.
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According to state sources cited by Bloomberg news, the reason is that this would give Toyota a third joint venture in the country. This violates current regulations stipulating that any overseas company can form only two joint ventures in the passenger car manufacturing field.
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Therefore, for its seventh generation, which was only recently unveiled, Toyota decided to phase out imported Camrys from Japan and instead manufacture all cars earmarked for the North American market at its own plant in Georgetown and Subaru’s factory in Indiana.
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However, we still don't know if the BRZ will share the same body styling as the FT-86 as Subaru has yet to reveal an actual concept of the sports coupe –the Geneva Salon prototype was a see-through concept designed to exhibit the car's mechanical hardware.
In Japan, the 2012 Camry is offered at launch exclusively as a hybrid model with power coming from a newly developed 2.5-liter Atkinson cycle, four-cylinder engine delivering 160HP and an electric motor with 143HP, for a combined maximum output of 205 horsepower.
Now, only a week before the grand opening of the 2011 Frankfurt Motor Show, Toyota has released the first official picture of its updated mid-size model.
The scoop pictures reveals that both body styles of the Avensis gain a new frontal treatment with a different grille and reshaped headlamps and bumper that collectively follow Toyota’s new design language, along with newly styled tail lamps and rear bumper.
Toyota says that aside from the refreshed exterior design, the 2012 Avensis also benefits from improved quality and feel of the interior, and "strategic changes" to the powertrains and driving dynamics of the mid-size model.
According to the company's own words, "together, these changes represent the largest mid-life investment Toyota has made for any model".
Now, only a week before the grand opening of the 2011 Frankfurt Motor Show, Toyota has released the first official picture of its updated mid-size model.
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While we can't be certain of the details surrounding this bizarre episode since the description on Youtube doesn’t make much sense after we translate it into English, through the dash-mounted camera we see someone who is driving a small green Toyota being chased by two men, one holding a baseball bat.
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Toyota's designers started on the outside by adding a new front grille on all grades that led to restyling of the headlamps, while the hood and the front bumper are also new.
Inside, the new model year brings a revised instrument gauge panel and controls on the center console along with a new steering wheel and a fresh choice of audio systems for certain models including Toyota's new Entune infotainment and navigation systems on the higher-grade versions.
There are no mechanical changes for 2012, with the Tacoma line offering buyers three options, a 2.7-liter four-pot with 159-hp and 180 lb-ft. of torque, a 4.0-liter V6 that generates 236-horsepower with 266 lb-ft. of torque, and a TRD-prepped 4.0-liter supercharger V6 capable of delivering 304 horsepower and 334 lbs.-ft. of torque.
Pricing has not yet been announced.
But in the past few years, the Nordschleife, as it's also named, has been transformed into a badge of honor and a true measurement of a car's abilities, with automakers announcing the best lap times achieved at the ‘Ring in a one-upmanship contest. Something, which was inevitably bound to cause disputes as with the Nissan's GT-R lap time.
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